DESIGN RESEARCH DISSERTATION
(Week 1 - Week 14) 29.05.2022 - 29.06.2022
Hussain Waheed (0344802)
Bachelor of Design (Hons) in Creative Media
Design Research Dissertation: Assignments
INSTRUCTIONS:
Figure 1.0: Module Information Booklet PDF
ASSIGNMENT 1: DISSERTATION DRAFT
For this assignment, we were instructed to compile the research we did back in Design Research Methodology into a dissertation draft. Dr.Jinchi guided us on how to format and structure the dissertation and gave feedback during the progress.
Figure 2.0 - Dissertation Draft submission PDF
ASSIGNMENT 2: FINAL DISSERTATION
For this task we were instructed to finalise the dissertation and make all the corrections before submitting the dissertation into turn-it-in submission. This assignment required a lot of attention and thorough reading to make changes if any and to make sure everything is written accordingly with proper referencing and citations.
Figure 2.1 - Final Dissertation Turn-it-in report PDF
ASSIGNMENT 3: VISUAL DESIGN
For the visual design, I first did some research on the design directions I wanted to go with. Here is the two concepts that I came up with. I used elements and styles from both concepts but mainly went with concept two as it was more typographic and typography is the main element in my research. Dr.Jinchi also suggested I go with concept two.
Figure 3.0 - Design Concept PDF
After deciding the direction, I chose to use Futura as the typeface for the design. I also created the document margins and grids as seen below.
Figure 3.1 - Grid System JPG
At first, I kept the texts and elements in a decent amount of proportions within the margin. I used yellow and black as the only colours throughout the book.
Figure 3.2 - Experimenting with layout JPG
After some testing, I decided to go experimental with typography as both an information tool as well as a design element. So I used Adobe ilustrator to make designs with letters and titles with heavy Futura and narrow kernings.
Figure 3.3 - Finalising layout style JPG
I very much liked the style of it and it seemed appropriate since the research was mainly about the influence of typography.
Figure 3.4 - Finalising Layout style JPG
Here is the first attempt at designing the cover page. It was too simple so I decided to mix things up more.
Figure 3.5 - Cover design draft JPG
Figure 3.6 - Designing final cover JPG
After showing the designs to Dr.Jinchi, I made last adjustments and finalised the design.
Figure 3.7 - Final book design PDF
Figure 3.8 - Visual Design FlipHTML5
Figure 3.9 - Visual Design thumbnails PDF
FINAL ASSIGNMENT: ARTICLE PUBLICATION
For the final assignment, we were instructed to come up with an article for publication from the research we did. We were provided a template and Dr.Jinchi helped set up the document and gave her weekly feedback on the progress of the article.
Figure 4.0 - Article Publication submission PDF
FEEDBACK:
Week 1:
- Important to detail the specific logos you researched on.5.1 and 5.2 has to be in general information.
- For 5.3 and 5.4, follow specific logos (the discussion revolves around four logos)
- Last part is most important - relates to the research question
- Keyword effective in RQ is important, explain effectiveness
- In Part 1, History of logo, include importance of logo as well.
- More importance / word space to 5.3 and 5.4
- Complete 5.1 for next week (History and Importance of Logo / Brand Identity)
Week 2:
- Visual elements can be brief
- 5.2 can be an overview to create understanding about the role
- Word count arrangement:
- 300-400 words for background
- 400-500 for Brand identity 5.1.2
- 700 for 5.2
- 2000 - for 5.3
- Restructure 5.4 sd 5.3. 2
- Discuss effectiveness, contribution and meaning for each of the four parts.
- Emphasise on typography above other visual elements
- Brands message is important / Meaning is not required (Not in Matrix)
- Complete until the end of 5.2 in next class (Week 4 is public holiday)
Week 4:
- End of Deadline for dissertation Draft is on Sunday Week 7
- maintain words through visual elements
- help consistency
- in effectiveness, first describe the business and purpose of the logo followed by what you see in the logo and how the meaning is delivered through the elements / how effective it is.
- discuss how
- use the time to finish the discussion (2000 - 3500),
- write about 1500 words for 5.3 / effectiveness.
- end the discussion with a conclusion
Week 6:
- For 5.2 add on, through literature review conducted
- Do not use positioning (below, above) use eg. similar
- Put refer to figure nu...
- Paraphrase shape / cite shape from literature review.(acknowkledge)
- Continue flow through sections / colour is discussed in another
- Show product images (macs, netflix N logo)
- Neutral colour citations (mac)
- Quote from survey samples (2 quotations)
- Finish by sunday
Week 8:
- Limit the colors to less than 3 main colours
- Futura might be the better choice of typeface
- Typographic concept seem the better choice
- Typographic concept goes well with the research topic emphasising on typography above other elements
- Make some trial designs for next week
Week 9:-
- Good progress
- Typography design needs some work
- Colour palette is suitable
- Start working on next assignment
Week 12:-
- complete article until methodology for the next class
- Article is a brief rationale for the research
Week 13:
- Could not show progress due to technical issue
Week 14:-
- Make sure the pictures are not below 150 ppi
- Limit the abstract to 200 words (strictly)
- Put only one screenshot in the appendix
Comments
Post a Comment