BRAND CORPORATE IDENTITY
(Week 1 - Week 10) 28.03.2022 - 05.06.2022
Hussain Waheed (0344802)
Bachelor of Design (Hons) in Creative Media
Brand Corporate Identity: Task 3 Logo
INSTRUCTIONS:
Figure 1.0: Module Information Booklet - PDF / 01.06.2022
TASK 3A: BRAND POSITIONING AND IDENTITY
For Task 3A, we were instructed to create a brand positioning and identity document that includes brand logo rationale, core values and positioning. Here is the positioning statement document that I created and designed for the brand Walnut Woodshop.
FINAL SUBMISSION:
Figure 1.1: Positioning statement - PDF / 01.06.2022
TASK 3B: BRAND APPLICATION
DESIGN PROCESS: For task 3B, we were instructed by Miss Lilian to design relevant applications using the brand logo that follows the mood board and identity of the brand.
I created a mood board consisting of the brand identity features along with the categories and items to be designed as applications for the brand.
Figure 1.2: Moodboard - JPG / 01.06.2022
Figure 1.3: Moodboard - JPG / 01.06.2022
Figure 1.4: Moodboard - JPG / 01.06.2022
For the stationaries, I decided to make visuals for business cards, letterhead, invoice, continuation sheet and brand stamp. The contents were separately designed in illustrator and then layered into mockups to mockups of realistic scenarios in Photoshop.
Figure 1.5: Invoice design process - JPG / 01.06.2022
For the collaterals, I wanted to make visuals that are based on the work the brand does. So I looked for inspirations for carpentry and walnut wood related applications and decided to do visuals for the branded seal that goes in every product made, the product labels, box design, wrapping paper and a coffee mug as merchandise. These items were chosen because they represent the brand and it's work well. When designing these visuals I used materials that blends well with the colour theme of the brand. So for anything that uses wood, I used walnut texture, and for anything that uses paper, I used dyed paper that has the secondary colour of the brand.
Figure 1.6: Seal design process - JPG / 01.06.2022
Figure 1.7: Wrapping paper design process - JPG / 01.06.2022
For the digital presence, I decided to come up with a website and an instagram account because I found that Instagram is currently the most popular social media platform for all ages. I first designed the webpage screen and an instagram page screen separately which was then layered into realistic photos and blended together.
Figure 1.8: Instagram page design process - JPG / 01.06.2022
Figure 1.9: Website design process - JPG / 01.06.2022
And lastly for the environmental graphics, I decided to showcase how the workshop itself would look like. So after looking for ideas, I decided to come up with visuals for the sign board, outside window and interior visuals.
Figure 2.0: Interior poster design process - JPG / 01.06.2022
STATIONARY APPLICATIONS:
Figure 2.1: Business cards - JPG / 01.06.2022
Figure 2.1: Letterhead - JPG / 01.06.2022
Figure 2.2: Business cards - JPG / 01.06.2022
Figure 2.3 Continuous sheets - JPG / 01.06.2022
Figure 2.4: Compilation of stationaries - JPG / 01.06.2022
Figure 2.5: Stamp - JPG / 01.06.2022
COLLATERAL APPLICATIONS:
Figure 2.6: Packaging Box - JPG / 01.06.2022
Figure 2.7: Seal - JPG / 01.06.2022
Figure 2.8: Wrapping paper - JPG / 01.06.2022
Figure 2.9: Paper Labels - JPG / 01.06.2022
Figure 3.0: Coffee mug - JPG / 01.06.2022
DIGITAL PRESENCE APPLICATIONS:
Figure 3.1: Website - JPG / 01.06.2022
Figure 3.2: Website mockup - JPG / 01.06.2022
Figure 3.3: Website - JPG / 01.06.2022
Figure 3.4: Instagram - JPG / 01.06.2022
ENVIRONMENTAL APPLICATIONS:
Figure 3.5: Signage - JPG / 01.06.2022
Figure 3.6: Interior - JPG / 01.06.2022
Figure 3.7: Outside window - JPG / 01.06.2022
REFLECTIONS:
EXPERIENCE: The part I struggled most in Task 3 was the collaterals and finding the right materials and styles to go with the brand identity. Overall the experience was fun and challenging as well. The positioning statement was tricky although having made moodboard and separate breakdown of each aspect of the brand helped with the work that was needed to be done.
OBSERVATION: I observed how important having a moodboard is and having done as much research as the time allows. Having the right ideas and materials are very important in the design process of whatever is it you're designing.
FINDINGS: I found that designing collaterals and applications, although time-consuming, teaches a lot about branding and showcasing brands and designs. I found it helps as a designer to know the tools and use ideas better.
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