Brand Corporate Identity - Task 1

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BRAND CORPORATE IDENTITY (MKT62404)

(Week 1 - Week 2) 04.04.2022 - 11.04.2022

Hussain Waheed (0344802)

Bachelor of Design (Hons) in Creative Media

MKT62404: Task 1 - Breaking Brand

INSTRUCTIONS: 

Module Information Booklet (MIB) - PDF

LECTURE

Week 1:

 LECTURE 1: INTRODUCTION TO BCI - YouTube

Week 2: 

Week 3:

TASK 1: BREAKING BRAND

The first task of the module was a group assignment. The task was to research about a brand as a group and make a presentation by breaking down details regarding different aspects of the brand. Our group members, Lene, Wiceline and myself discussed different brands and decided to work on Disney. We split the research into 3 parts and split the work among the team members.

Figure 1.1 - Visual of services by Disney+ - JPG

We were required to do the research as a group and then do the presentation individually. So after our group completed the research, I summarised the research and made the slides with visuals included accordingly. Here is the final submission of Task 1.

Final Submission - Task 1 - PDF

FEEDBACK

General Feedback: General mistakes noticed from individual works include research data copied directly to slides and failing to accompany information with visuals.

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