Design Research Methodology: Final Compilation & Reflection
29.03.2021 - 18.11.2021 (Week 1 - Week 14)
Hussain Waheed (0344802)
Bachelor of Design (Hons) in Creative Media
RES60604: Final Compilation & Reflection
Module Information Booklet PDF
Assignment 1: Research Proposal
Assignment 2: Critical Review PDF
Assignment 3: Primary Data PDF
Assignment 4: Presentation slides PDF
Week 2:
- Narrow down the scope for the topic to have a specific focus on the subject and to fit research to the timeframe. eg: The balance between practicality and aesthetics of calligraphy in the 21st century.
- Reserve the questions to write about after the problem statement..
- Research more and show visuals
Week 3:
- To keep research questions for later dissertations
- Photo citations - In text citations and references were good
Week 6:
- Use articles from 5 years period
- No need to write about the structure of the article
- Need to relate the conclusion to my problem statement and how it would help my research
- Dr.Jinchi suggested that I might need to review the proposal and topic if there is not enough articles available since it might be problematic in the future.
- Write an overall review comprised of 2-3 articles
Week 7:
- Topic is workable.
- "The use of typography and other visual elements to convey a brand's message in a logo" may be a better research problem as it allows you to study how typo work with other visual elements (colours, shape, graphical elements) and principles (how they are arranged)to bring forth a message in a logo.
- If you only study type in a small item like a logo (even you can see from the examples below), there may not be much todiscuss.
- It is better than before but there's some improvement needed because your area now may be too niche.
Week 9:
- Redefine questions based on the specific research objectives
- Redefine research objectives to be strictly based on problem statement
- Choose 3-5 brand logos to examine the results of the research questions
- Explain methodology
Week 10:
- Define location as international since the survey is online
- Justify the reason for the set Duration
- Give 1 and a half weeks for the survey to get data and analyse before deadline
- Justify the selected age groups
- Justify the reasons for selecting the logos
- If you're gonna use only logos from social media, change the proposal to suggest it. otherwise use logos from different categories or use questions to imply on other categories.
- Justify each question separately
- Describe visual elements before the questions related to visual elements
- Make the questionnaire to be filled by people from different (non-design) backgrounds as well
Week 12:
- Complete assignment 3 before November 14th
- Complete research report and presentation before Week 14
- Keep the survey open
- Invite more people to participate
- Analyse the results with visual diagrams
Week 13:
* Minimal progress
- Showcase the results visually - Make the layout design more interesting
Week 14:
- Write DRM Code at the beginning
- Number the objectives - Complete Key literature
- Conclude with an explanation of typography - Other than that, good to go
Assignment 1: I had a hard time in the beginning of my assignments for the research. This is my first time working on a research project and it took a while to get a hang of everything. My initial research proposal that I submitted had to be later rewritten due to lack of research papers to continue working for the remaining assignments. Now that I look back, I find many things I could have done and approached differently. I also feel like I could work on my first proposal as well if I pick it up now because I am more thorough on how to carry it forward.
Assignment 2: By the time I was working on the second assignment; the critical review, I was getting a bit more familiar with how research works and how and where to look on research papers to collect information. IBut still I was struggling a lot with finding the papers and writing reviews. Dr. Jinchi helped a lot in providing feedback and suggesting articles to search for to get a better understanding.
Assignment 3: The primary data collection and analysing was my favourite part of the module. I got to organise a decent survey form, share it to different people and get as many submissions in a short period of time. It was challenging to get the number before the deadline but exciting at the same time. Analysing the responses and creating the presentation with the statistical information presented in an easily understandable way while keeping an aesthetic quality to it was very interesting to work on.
Final Reflection: Overall, the design research methodology was an insightful module especially since I am new to research and as it is something I needed to learn and work on. The assignments were challenging and also very informative. I also read a lot of research articles during the process which taught me a lot of additional knowledge as well.
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